Dan Pontefract’s recent blog post on companies (not) allowing Facebook at work has prompted me to dust off the topic of how social helps companies get the business of communicating, collaborating and learning done – and hence the business of business done! I’d like challenge a few misconceptions:
Enterprises consider social media only in terms of their potential as a marketing tool:
It’s obvious that social networking outlets such as Twitter and Facebook are channels through which enterprises can deliver information and engage customers with an unprecedented level of creativity and reach. What most do not realize is that “some 70% of the extra profit to be made through social technologies has nothing to do with marketing. It’s in areas of the company such as knowledge management, innovation, communication, and better integration with the supply chain.”1
In the book New Social Learning: A Guide to Transforming Organizations Through Social Media2, we are provided with real-world case studies and supportive research to demonstrate how social networking is helping employees learn, innovate, share knowledge and engage peers, business partners, and customers. In this ‘knowledge-building ecosystem’ people are at its core and information-transfer becomes a form of currency. “We need new ways to filter content, save information and learn from each other and our trusted sources,” write authors Tony Bingham and Marcia Conner. Continue reading →