Infographics (or information graphics) have been around for many years and recently the proliferation of a number of easy-to-use, free tools have made the creation of infographics available to all. They are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. By presenting information in a compact and creative format, infographics are not only able to quickly convey knowledge but also engage its viewers – and social media sites have allowed for this kind of content to be spread quickly and easily.
There are many reasons to include infographics in your content strategy – 10 good reasons are listed in this blog post:
- Infographics are compelling and attractive
- Easily scanned and viewed
- Viral capabilities
- Portable (embeddable)
- Worldwide coverage
- Brand awareness
- Increases traffic
- Benefits SEO
- Shows an expert understanding of a subject
We have taken a look at some free tools for creating infographics and here are our favorites: Continue reading



